Recently, Google has been implementing various measures to prevent duplicate content and Black Hat SEO activities. Of the first, the web search engine giant launched Panda for having strict regulation in indexing web pages in its search results. After various updates of Panda, Google has now come with a Penguin update for blocking low-quality and content-bereft SEO efforts. Both the Panda and Penguin make some critical changes in Google’s web search algorithm, which will transform the way Google bots crawl into the web pages. Here are a few simple steps to do away with the Google’s recent Penguin update.

1. Write quality content
The major secret of SEO success is quality content. Hire professional writers and get original content for all your SEO campaigns. Posting duplicate content in your blogs and web sites means you won’t leapfrog Google’s Penguin update stronghold. Quality content is highly important factor in getting better traffic through Google’s search indexing.

2. Don’t use hidden text and links
There is an SEO trend of applying hidden texts and links in blog posts. It is meant to optimize the sites in a way Google’s crawling bots can easily access them. Since they are invincible to human readers, they are considered as not legal. Hence, get away from using masked text and links in your sites.

3. Create upright backlinks
Giving backlinks is one of the essential parts of SEO. Around 80 percent of SEO firms provide backlinks to their clients. But many of them do it not in a right way. They just stuff up texts with lots of backlinks. It is highly important that you should give upright, legible and essential backlinks only.

4. No link exchanging
Link exchanging is a deliberate attempt of link fabrication. Most often bloggers come in an agreement to post links each other based on you-link-me-and-I-will-link-you tactics. It is no more workable after the Penguin update. Google won’t include those sites in top searches.

5. Don’t apply automating software
There are many tools for sending automatic queries to Google to check page ranks in web searches. It is a bad practice and so comes under the scan of Google Penguin. Usage of any similar automatic tool for boosting traffic will do only negative result.

6. Frequent and fresh content
Bloggers, who wish to avoid the Penguin iron grip, should frequently update their blogs and sites with fresh content. Leaving a site without fresh content will reduce the page ranking of the site on course of time due to the Penguin update.

7. Stand for readers, not for search engines
Google’s Quality Content Guidance recommends bloggers to make sure to mange a site, write posts and keep it up primarily for readers, not for search engines and mere traffic.

8. No multiple pages with same content
Google also suggests SEOs and bloggers not repeat same content in multiple domains and sub domains. It is better to remove other pages and domains with the same duplicated content of the original one.

At all, if you wish to continue to get better traffic to your sites from Google searches a bit of exertion is required. You can’t get enough visitors if you follow the same Black Hat SEO techniques that you were following until now. More active, smart and intelligent steps are needed to make your sites rank top in Google searches in the era of Penguin and other search algorithm changes.

About the author: Brianne is a blogger by profession. She loves writing on technology and social media. Beside this she is fond of gadgets. Recently an article on  gizmo watch attracted her attention. These days she is busy in writing an article on 
cellphonebeat.